Icons for packaging in Italy: Everything for the recycling requirements

Italy has made significant strides in sustainability in recent years. One of the most notable developments is the requirement to make packaging icons and recycling instructions clearly visible on products. This measure is intended to better inform consumers and encourage companies to operate in a more environmentally friendly manner. But what do these packaging regulations actually entail? And how can companies comply with them?

In this article, we explain the main recycling requirements of Italy and what they mean for companies operating in this market.

Why are packaging icons important in Italy?

By introducing mandatory packaging labels, Italy aims to improve waste management efficiency and increase recycling rates. These icons and texts help consumers to sort their waste correctly. This is essential, as incorrectly sorted waste cannot be recycled properly and often ends up in incinerators or landfills.

In addition, the labels play a crucial role in Italy's broader sustainability policy. By providing clear guidelines, they increase consumer engagement and give companies the opportunity to make their packaging processes more sustainable.

The most important mandatory elements on packaging

The Italian regulations are specific and impose clear obligations on companies. Packaging must be provided with the correct material code, such as "PAP 21" for cardboard or "PET 1" for plastic. This not only helps with the identification of materials, but also with the sorting in recycling facilities.

In addition to the material code, packaging must also contain instructions on waste separation. For example, think of texts such as “Raccolta plastica” (plastic collection) or “Smaltire nella raccolta carta” (dispose of in paper collection). These texts must be displayed in Italian to ensure they are understandable for the local population.

In Italy, the rules for waste separation can vary by region or municipality. For example, in some areas, plastic is collected separately, while in other regions, mixed waste is common. Therefore, it is recommended to place additional text on packaging such as:

• “Controlla le disposizioni del tuo comune per lo smaltimento dei rifiuti”
  “Check your local council's regulations for waste disposal."

Finally, visual elements are required, such as the universal recycling symbol with arrows, which indicates that the material is reusable. This symbol must be clearly visible on the packaging, along with the corresponding instructions.

Read more:

New (mandatory) icons for packaging recycling in Spain

Vanaf 1 januari 2025 worden in Spanje nieuwe verpakkingsvoorschriften van kracht, vastgelegd in Royal Decree 1055/2022. Deze regelgeving introduceert nieuwe verpakkingsiconen om recycling en duurzaamheid te bevorderen. 

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Who do these packaging rules apply to?

The rules apply to all companies that produce, sell, or export products to Italy. This means that both local manufacturers and international exporters must adapt their packaging. Online shops that send products to Italian consumers are also subject to this regulation.

This can pose additional challenges for companies outside Italy. Packaging that complies in other markets may not be sufficient for Italian legislation. Therefore, adapting labels and icons specifically for the Italian market is often necessary.

How can companies meet the requirements?

For companies, the process begins with a thorough analysis of their current packaging materials and designs. Check that each material is clearly labelled and provided with the correct recycling codes. Next, the mandatory texts must be added, always in Italian and clearly legible.

It is advisable to use standardised recycling icons that comply with European or Italian guidelines. These icons are recognisable and align with consumer expectations. For those who are unsure whether everything has been carried out correctly, engaging a specialist in Italian packaging regulations can be a valuable step.

What are the consequences if you do not comply?

Companies that ignore packaging regulations risk hefty fines and a sales ban in Italy. Additionally, the absence of recycling instructions can lead to negative reactions from consumers, who are becoming increasingly environmentally conscious. For a company, this is not only a legal issue but also an opportunity to enhance its image as a sustainable brand.

Conclusion

The Italian requirements for packaging icons and recycling instructions should not be underestimated. They call for adjustments, but at the same time offer an opportunity to achieve sustainability goals and gain the trust of Italian consumers.

By providing packaging with clear and correct labels, you not only demonstrate your commitment to sustainability, but you also actively contribute to better waste separation and recycling. With the right preparation, you can successfully respond to the Italian market and contribute to a greener future.